THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: RURAL BPOS ARE ON THE RISE

Outsourcing in the Philippines often conjures images, what usually comes to mind are high-rise buildings in Metro Manila. That picture is evolving. A growing number of companies now run operations in the Philippines by building operations in next-wave cities and rural areas—a trend known as rural outsourcing.This movement is not just about locati